Being that this is the very first newsletter of 2014, we wanted to start off with some information highlighting why, as professional Nutritionists, we really love Thrive and how they are set apart from other establishments out there. There are plenty of other places that you can choose to go to get a juice, smoothie, salad, etc, so we think it is important to point out some of the things that we feel really stand out about Thrive, and why we feel good about putting our professional “stamp of approval” on them. You see, Thrive is not “just your average juice bar”, it’s much more than that. It’s a place you can truly feel good about- and not just in your mind, but your body and soul as well!
One of the greatest things about Thrive is their focus on a high-quality, superior product. One thing we are always emphasizing as Nutritionists is the importance of knowing as much as possible about what you are putting into your body. At Thrive, you pretty much can’t go wrong with anything you choose from the menu. All of their products are made from all natural, whole foods that come from the earth. There are no long lists of ingredients that you can’t pronounce, no mystery as to how fresh (or not) your food may be, and most importantly- it all tastes amazing!
Thrive sources the produce they use in their juices, smoothies, and grab-n-go items from local organic farms. All the produce they use is inspected to make sure it falls under their strict quality standards. This is one major difference that sets them apart. USDA certified organic produce is grown without the use of pesticides, synthetic fertilizers, sewage sludge, GMO (genetically modified organisms), or ionizing radiation. The USDA National Organic Program states that “organic food is produced by farmers who emphasize the use of renewable resources and the conservation of soil and water to enhance environmental quality for future generations”. By using only organic produce, Thrive is not only making a positive impact on the health of its customers. They are also being environmentally responsible and supporting the local economy by purchasing their produce through local organic farmers.
Maca, sacha inchi, acai, pitaya, cacao… You may have seen these seemingly silly names on the menu and wondered what exactly they are. What is a superfood” you ask? There is no legal definition of the word, however we feel that it is best defined as any food with a high phytochemical content that may confer health benefits as a result. Most of these foods are very high in antioxidants, polyphenols, vitamins, and minerals. A diet abundant in these types of foods is thought to prolong life, prevent chronic disease, and provide a variety of health benefits. As Nutritionists, we consider most fruits and vegetables to be “superfoods”. While you could technically consider most every ingredient on the Thrive menu a superfood, there are some in particular that provide a concentrated dose of antioxidants, polyphenols, and other phytochemicals. These lesser known, more “exotic” superfoods aren’t necessarily readily accessible (or affordable) to the average consumer, but Thrive changes all that.
Customize how you Thrive
Another thing that is great about Thrive’s menu is that it is fully customizable- in fact, they encourage it! Just one look at their extensive list of available superfood add-ons and this becomes obvious. You can add or remove ingredients from any juice, smoothie, or bowl and make it your own, whatever that may be. “Variety is the spice of life” as the saying goes- and this concept holds true with nutrition as well. Making sure you eat a variety of foods is very important in ensuring you are getting enough of all the necessary nutrients your body needs. So have at it- don’t be afraid to try new things and mix it up every once in a while. Thrive makes it easy for you!
Food Allergy Friendly
The frequency of food allergies is certainly on the rise over the past few decades. Navigating through the food world with food allergies can prove to be a difficult task for most, and we love that Thrive recognizes this and has made an effort to accommodate those customers. They provide a menu with a plentiful amount of options which are soy, gluten, and dairy-free.
Consulting the Experts
Prior to opening, Thrive enlisted the expertise of Natural Food Chef Matthew Purnell to guide menu development and sought out Cara and I to consult on nutrition. They know that they have a special customer base- one that not only wants and deserves the best but also is uniquely invested in its health and wellness. So Thrive made sure that they had established experts to refer to, which shows their dedication to providing not only a superior product but also a superior customer experience.
We hope that you fall in love with Thrive as much as we have. Cara and I have great things in store for the Thrive newsletter, and are extremely excited to get the ball rolling on some fun and interesting topics in health and nutrition! Please let us know if there are any particular topics you are interested in- we are always open to suggestion!
Blessings and wishing you a great 2014!